Would have to be a Superduty with the 6.7L Powerstroke for me. I’ve owned Chevy’s (3), Toyotas (3), Dodge/ram (1), and GMC (2), so no brand loyalty here. My criteria - 1) do I like the looks (life's too short to drive an ugly truck), 2) features I want/need (most fit this these days as my wants/needs are fairly simple - 4wd, comfortable heated/cooled seats, backup camera), 3) reliability (does not necessarily have to be the best, but acceptable otherwise would probably only drive Toyotas).
Personally not a fan of the new Tundra’s look, mostly a bunch little things that add up. Also, not a boosted V6 fan, so ruled it out quick for me.
My one and only (ever) Dodge was a 1999 2500 with the 5.9 Cummins - the absolute worst vehicle I ever owned and all local dealers were horrible. The motor was awesome, but the transmission had issues, as did the steering, brakes, suspension, dash fell into a hundred pieces, …. Only vehicle that left such a bad taste in my mouth that I doubt I’ll ever forget enough to own another.
My 2012 F350 6.7L was as reliable as any of my Toyotas, and my 2019 F150 3.5L ecoboost was right behind it. But not a fan of the ecoboost - felt like I was working the snot out of it just pulling a utility trailer with a side by side on it (gas mileage went 10mpg or lower, and that was with focus on maxing fuel economy). Empty, it was awesome - fast and good mpg. My Chevy’s/GMC’s haven’t been quite as reliable as my Fords honestly, but hoping this AT4 will be!