Its a niche truck and not really a work truck Per se. Yes its expensive but everything is expensive.
It will have a ton of power, 350 miles of range, some serious off-road chops with up to 15 inches of clearance , air suspension , 37in tires , interior looks really nice. As poster above said, they will sell out of this. Price wise it will start around 80 and work its way up to around 110k. But think for a second. A fully loaded 2021 Power boost F150 will be around 79k . F350's get close to 90k. You know the 2022 Silverado and Sierra half tons will sticker up to around 75k. A loaded Suburban gets close to 80k . Everything is expensive.