Right now, sales of Cadillac's two volume vehicles, the new ATS and CTS sedan, are both down by double digits, while almost all vehicles are setting records for sales. A story in Motley Fool explains that one part of Cadillac's new strategy is to have "One car too-few" on the lot. In other words, make Cadillacs more scarce to boost sales. If you have ever tried to buy a BMW, you know that model. The idea is to build up the brand's strength in the customer's mind.
Cadillac also has been making a lot of headlines with news of a new flagship sedan. This would be a very exclusive model, highly priced, and super-capable. If Cadillac wants to mimic the sales model of BMW, and perhaps the financial success of Lexus, it may want to look at the sales by model of those brands. In both cases, the least expensive models, selling in the $40K to $50K range dominate the total sales of each brand.
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