John Goreham
Contributing Writer, GM-Trucks.com
9/11/2015
Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
Zane Merva
Executive Editor, GM-Trucks.com
9/25/15
When Chevrolet spilled the beans on the 2016 Silverado yesterday at the State Fair of Texas, a curious detail stood out to us. Silverado is saying goodbye to the halogen headlamp. Even base WT models will now come standard with HID headlights.
John Goreham
Contributing Writer, GM-Trucks.com
1/11/2016
The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
John Goreham
Contributing Writer, GM-Trucks.com
9/11/2015
Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
Zane Merva
Executive Editor, GM-Trucks.com
9/25/15
When Chevrolet spilled the beans on the 2016 Silverado yesterday at the State Fair of Texas, a curious detail stood out to us. Silverado is saying goodbye to the halogen headlamp. Even base WT models will now come standard with HID headlights.
John Goreham
Contributing Writer, GM-Trucks.com
1/11/2016
The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
John Goreham
Contributing Writer, GM-Trucks.com
9/11/2015
Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
Zane Merva
Executive Editor, GM-Trucks.com
9/25/15
When Chevrolet spilled the beans on the 2016 Silverado yesterday at the State Fair of Texas, a curious detail stood out to us. Silverado is saying goodbye to the halogen headlamp. Even base WT models will now come standard with HID headlights.
John Goreham
Contributing Writer, GM-Trucks.com
1/11/2016
The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
By Gorehamj
John Goreham
Contributing Writer, GM-Trucks.com
7/13/2015
Today Chevrolet announced changes it plans to make to the 2016 Silverado. Calling the 2016 Silverado "The new face of strong" Chevy says the Silverado will be more muscular in appearance. This is a big departure from all the other trucks in the segment, which are trying hard to look more feminine and delicate in their new styling (not). Chevy says the new sculpted look will better reflect the truck's strength and dependability. Sandor Piszar, marketing director for Chevy Trucks said the new styling includes “New front end designs with bold horizontal elements, sculpted hoods and dramatic lighting..." Note the plural "designs." It sounds like Chevy will have more than one grill and hood depending upon the trim.
Chevy also plans to continue to offer more 8-speed automatic transmissions and to continue to add active safety systems to the Silverado line. Finally, as announced earlier, the new Silverado for 2016 will have available Apple CarPlay and Android Auto through its updated MyLink infotainment system.
Chevy has promised more details soon and we will bring them to you as they roll out.
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