We reached out to GM for clarification. GM's spokesperson pointed out that although sales overall were down, retail sales were up. GM's daily sales rate was also higher. That counts up the days of sales in a given month and then compares that to the prior year's sales days. 2015 had two more sales days. Still, boasting about declining overall sales is hard to report with a straight face.
The bright spots for GM in January were:
- Malibu was up 24% to 14,746 units. (About one-third the sales rate of segment leaders)
- Cadillac's SRX was up 37% to 4,778 (Segment leader sells at double that rate)
- Silverado was up 5% to an impressive 37,863
- Buick was up 45% and is now almost twice as large as Cadillac
The bad news included:
-Cadillac's ATS and CTS sales continue to drop like a rock to about 1,000 units each, both down a whopping 40%
-Every Cadillac model was down except SRX
- Buick was up 45% and is now almost twice as large as Cadillac (Yes, repeated on purpose)
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