The Colorado and Canyon are basically all-new, so comparisons to past performance are not significant. However, GM's Colorado now has one-quarter of the U.S. mid-size pickup market. It would have more, but the plants producing cannot keep up with demand even at three full shifts. Colorados are selling faster than any truck right now with time on the dealer lot averaging just 11 days. In fairness to Toyota, we should point out that its Tacoma is also selling as fast as Toyota can built them. Clearly the mid-size pickup market is growing by leaps and bounds.
Car sales at GM are not as rosy. Many models have declined in year over year sales. GM does not seemed worried by this. Kurt McNeil, General Motors’ U.S. vice president of Sales Operations said about today's numbers, “Chevrolet has the hot hand in the pickup market thanks to our three-truck strategy. Our market share is growing and our strategy is to retain these customers with the best overall ownership experience.”
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