For the second month in a row, GM issued a statement that indicated this sales situation is all part of the plan. Kurt McNeil, General Motors’ U.S. vice president of Sales Operations, said in a press release “...we knew 2015 would be a strong year for trucks. Higher demand dovetailed perfectly with the launches of our new full-size pickups and large SUVs. Low fuel prices and the successful launches of the Chevrolet Colorado and Trax made us even more bullish. Our foresight and disciplined approach to incentives is being rewarded with very strong truck sales and record average transaction prices.”
Although this situation is most likely very profitable for GM now, looming corporate average fuel economy deadlines and mandates, and a possible return to higher gas prices may not be kind to GM if truck sales continue to be the only type of vehicle growth at GM. This trend is not industry-wide. Toyota's car sales are not down for the year, but up, as is the case at many smaller manufacturers who don't sell trucks, such as Subaru.