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GM's Product Chief likes Colorado ZR2 Badlands


Gorehamj
  • John Goreham

    Contributing Writer, GM-Trucks.com

    3/12/2015

     

    Edmunds.com recently asked GM's Global VP of Product Development, Mark Reuss, if he thought Chevy should take on the new Ford F-150 Raptor. Reuss replied that capital was limited, and that was not a priority. We all know that in business-speak that means "Nope ain't gonna happen." The interesting part of the exchange came next. Asked about the Chevy Colorado ZR2, Reuss replied "We showed the ZR2 and said we would like to do that." One might take from that Reuss meant "Heck-yeah!"

Draw your own conclusions about the Edmunds interview. However, it may be good to keep in mind that GM has just trademarked the name "Badlands."


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