I'm sure GM did a lot of testing and validation as well.....to meet a minimum requirement. You must remember that all testing and production is done to meet MINIMUM requirements. GM has to produce a shock on a certain budget, that can accomplish what 95 percent of driver's do, which is highway driving with an empty bed and no load. Go outside of those boundaries, and their testing and validation doesn't fall within the course and scope of how the vehicle is being used, and the equipment will fail under extended use on those conditions. The rancho's lasted less than 20k miles on my truck before blowing out while the Eibach ProTruck system has almost 65k miles on it now and still feel like knew.
Improve Handling - Are you seriously gonna say the Silverado doesn't have extreme lateral roll and longitudinal bounce?
Hops - The back end hops over bumpy roads and kicks the back end out, enough that GM actually changed their suspension tuning to account for it....didnt solve the problem.
Neither of the above are subjective, they are facts that GM has tried to account for but has come up short for one reason or another. And yes, the aftermarket products (Bilstein, Eibach, etc.) do show SIGNIFICANT differences in results, eliminating excessive roll, sway, bounce and hop.