I don't have much to add here except recently I had an engine rebuild done on my air-cooled 1978 Porsche 911. After the rebuild, the engine used a good bit of oil while breaking in (rings seating, etc..). After break-in, the oil consumption went back to factory specified usage. I used the same exact brand and weight oil after break-in that I used during break-in.
With the much more advanced engines in our trucks, I didn't experience and didn't expect any excessive usage during the break-in period with my 5.3. I believe that if you use an oil that is approved in the Truck's user manual, it doesn't matter what brand you choose. I usually go to my local Chevy dealer and buy the oil/filter there. Its just down the road and I know the oil and filter is GM approved. I also have the added benefit of saying hello to the folks in the service and parts departments. Also, the cost is comparable to other available oils elsewhere.