OnStar fulfilled over 35-million requests for driving directions in the last year and plans to leverage AtYourService to give drivers added information about or even coupons relating to their final destination. Among the first companies to support AtYourService will be major players like Dunkin Donuts and Priceline.com.
Also rolling out for for full-service subscribers is the ability to book hotel reservations from behind the wheel.
Said Scott Hudler, vice president, Global Consumer Engagement for Dunkin’ Donuts: “We can’t think of a more exciting and targeted way to connect with our guests than when they are in their vehicles looking for a Dunkin’ Donuts restaurant. We’ll bring value to GM drivers while driving those consumers to our stores with instant incentives.”