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OnStar AtYourService adds coupons, reservations and information


Zane
  • By Zane Merva

    Executive Editor, GM-Trucks.com

    1/5/2015

    OnStar is taking the wraps off a new customer commerce and engagement platform at the 2015 Consumer Electronics Show this week. OnStar AtYourService is a platform that will connect drivers with services, coupons, retailers, and merchants while behind the wheel.

    https://www.gm-trucks.com/forums/uploads/monthly_01_2015/ccs-319-0-11785600-1420497418.jpeg
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OnStar fulfilled over 35-million requests for driving directions in the last year and plans to leverage AtYourService to give drivers added information about or even coupons relating to their final destination. Among the first companies to support AtYourService will be major players like Dunkin Donuts and Priceline.com.

Also rolling out for for full-service subscribers is the ability to book hotel reservations from behind the wheel.

Said Scott Hudler, vice president, Global Consumer Engagement for Dunkin’ Donuts: “We can’t think of a more exciting and targeted way to connect with our guests than when they are in their vehicles looking for a Dunkin’ Donuts restaurant. We’ll bring value to GM drivers while driving those consumers to our stores with instant incentives.”

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I look at it as a road trip thing. Driving and getting tired, you tell onstar you want a hotel in a certain range and it books for you and sends you directions

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