as I've been shopping around at dealers within a 50 mile radius of me it seems everyone is still willing to pay MSRP or more, and the dealerships are not going below MSRP because of that. Even for new custom builds. At this point, the dealers are raking it in and we are burning ourselves because people apparently dont mind paying MSRP or worse this late in the game (remember when the norm was never to pay Invoice....and GM would routinely do 20% off MSRP sales). gone are those days, and based on peoples purchasing trends, we'll continue paying more for less.