Not really impressed to be honest.
The front end looks like they copied a child’s toy version of a K2 GMC front end. Huge honking nose on the new Tundra and that grill is 1/2 K2 GMC and 1/2 previous gen Subaru. Yuck. Everything else on the market is MUCH nicer (and I don’t even like the T1 noses much…. But they’re way better than this)
The TRD Pro quite frankly underwhelms. No front locker (not even optional), no improved departure angles, just suspension tuning for higher-speed off-road desert running (which few will do) compared to the TRD off-road. I can’t see why anyone would buy it over a ZR2, or frankly a TRD Off-road for that matter.
The Hybrid version doesn’t offer anything more than a 400W inverter, which is pathetic given the inverter options on the F150 Hybrid (2Kw or 7.2Kw with the Pro Power package).
The bed options look competitive against a GMT900, but no answers to the modern tailgate & bed options. Composite beds are nice (and allow it a little extra leeway in payload), but no power, no steps, no storage,
The interior is tonka-toy. Some nice design bits (physical HVAC controls are nice and that screen looks gorgeous), but it looks like it was put together from lego. All hard plastic, tons of projections, that ridiculous centre-console access hatch (which gives access to the cup holder).
Also the rear seat is arguably too big. I’ve complained about this elsewhere, the rear seating is getting more space than is needed even to comfortably seat tall people when all of these trucks could stand to lose some length. I’m wondering how much longer than my K2 this Tundra is with that massive nose and extra few inches of cabin behind the drivers position.
I thought the previous Tundra was the least attractive of all the full-size options. The new Tundra has definitely taken that crown away from the old one.
Oh, and Toyota’s lost every buyer in the ‘V8 or no buy’ crew, which is still a significant market. Their 5.7L V8 was very well regarded and the new one is 3.5TT V6 only. Even Ford kept the 5.0 as an option for the folks who just couldn’t bring themselves to buy a turbo 4 or 6 even when the turbo was a better performing engine.