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Toyota Makes Its First Cool Advertisement Video


Gorehamj
  • John Goreham
    Contributing Writer, GM-Trucks.com
    10/6/2015
    Our most recent story highlighted Chevy's use of the rodeo cowboy (and girl) image to represent the new 2016 Silverado. The upside to the advert is that the real-life athletes in its advertisement most likely do drive trucks, and the chances are they drive Chevy trucks. Over at Toyota doing that would not work as well. Toyota's trucks are trying hard to be American, but using the cowboy theme would fall flat. That's we thought this video by Toyota was pretty cool. Toyota knows its demographics and this video seem to be spot-on.


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