John Goreham
Contributing Writer, GM-Trucks.com
9/11/2015
Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
Zane Merva
Executive Editor, GM-Trucks.com
9/25/15
When Chevrolet spilled the beans on the 2016 Silverado yesterday at the State Fair of Texas, a curious detail stood out to us. Silverado is saying goodbye to the halogen headlamp. Even base WT models will now come standard with HID headlights.
John Goreham
Contributing Writer, GM-Trucks.com
1/11/2016
The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
John Goreham
Contributing Writer, GM-Trucks.com
9/11/2015
Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
Zane Merva
Executive Editor, GM-Trucks.com
9/25/15
When Chevrolet spilled the beans on the 2016 Silverado yesterday at the State Fair of Texas, a curious detail stood out to us. Silverado is saying goodbye to the halogen headlamp. Even base WT models will now come standard with HID headlights.
John Goreham
Contributing Writer, GM-Trucks.com
1/11/2016
The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
John Goreham
Contributing Writer, GM-Trucks.com
9/11/2015
Has Cadillac lost its way? Today, Automotive News reports that Cadillac's Chief Marketing Officer Uwe Ellinghaus said the company's goal with its newest vehicle, the XT5 "... is to gain the attention of fashionistas, rather than cater to car buffs and auto journalists. Because in his view, younger customers are less interested in the technical details of cars, and don't read car magazines as often as they used to." We're not sure anyone reads any "magazines" anymore, but Mr. Ellinghaus at least seems to have a direction for the struggling luxury automaker to head in. Except that Cadillac is not heading that way according to Motor Trend's Jonny Lieberman, who reports that the next car-buff Cadillac will be an Escalade powered by the same engine as the Corvette. This follows the new CTS-V, which is targeted at car buffs and is powered by an engine like the one in the Corvette.
Zane Merva
Executive Editor, GM-Trucks.com
9/25/15
When Chevrolet spilled the beans on the 2016 Silverado yesterday at the State Fair of Texas, a curious detail stood out to us. Silverado is saying goodbye to the halogen headlamp. Even base WT models will now come standard with HID headlights.
John Goreham
Contributing Writer, GM-Trucks.com
1/11/2016
The two coolest cars form the Detroit Auto Show may well be the Buick Avista Concept and the 2017 Lexus LC 500. If the Avista becomes a production car, it will go head to head with the new Lexus luxury performance coupe. We'd like to know which would be your choice and why.
By Zane
When the Spring 2014 edition of GMC The Magazine showed up on our desks a few weeks ago we didn't expect to find someone from GM-Trucks.com mentioned inside.
https://www.gm-trucks.com/forums/uploads/monthly_07_2014/ccs-319-0-00636500-1404846344.jpg,monthly_07_2014/ccs-319-0-00552600-1404846351.jpg
However, right at the top of page 23 in the "Talking about GMC" section, we found this gem from forum member Lee Downey.
This isn't the first time GMC The Magazine has been generous enough to mention one of us and we hope it isn't the last. So, we wanted to make sure the editors over at the magazine know how appreciative we are.
Hey, Editors of GMC The Magazine: Thank-you!
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