Paid $60 on preorder. For me...just because there is a button close has nothing to do with it. For standard, everyday configuration I don't want to push the button to disable autostop, change seat position, side mirrors, radio power and station, headlights, door locks, temperature, fan speed, 2 or 4 wheel drive. All of those functions have buttons just as close but they don't change their state when I shut the vehicle off. Easily worth the $60 to me but apparently not to others. Started my truck 6 times today and never gave it a thought. If I own this truck as long as my last Denali (2008) I will have saved myself well over 22,000 pushes of that button and probably a starter or two.