While I agree with what you said about the possibilities with DSSV and that the new shiny tech is cool, it is also nearly completely motorsports focused. This is where the value proposition is lost for the common GM 1500 owner. 99.9% of the consumers don't even have the base level knowledge to understand why one shock is better than the next, nor would they ever do anything in their truck that would test that understanding. I'm willing to bet that that number also plays out similarly for the specialty trucks like the ZR2 or AT4X, which will continue to sell out. This is especially true regarding how valving/tuning contributes one way or another to performance under a given scenario. People buy what is "cool" so they can say they have it while boasting what their system "can" do hypothetically. So is an extra $1k (more than other top tier shocks) going to gain any more tangible value, especially in noticeable performance by the consumer? doubt it. but I suppose one could argue that the cool points are worth it, right?