Chevy Traverse Commercial

[all_terrain]

Has anyone seen the new Traverse commercial whith the dude ironing clothes with a pink iron, no shirt on and then holding the dress up? Who are they marketing this vehicle too? I keep seeing it during the olympics and everytime it comes on I ask my girlfriend if they are marketing toward the gay community. With the commercials like this, there is no way in hell I would be seen in the Traverse.

[dietz4ibanez]

reminds me when around to superbowl a couple years back when they came out with the HHR commercials with the bdbm's (bairly dressed business men) washing the HHR...

[rvsahs]

I dunno either. GM may think the commercials are "cute and cuddly" with the gay and/or women segment of the population, but that kind of message has a short shelf life. They better fire that ad agency, IMO.