Tires should last more than 30k miles.
I got just shy of 60k miles from my Nitto trail grapplers on my last 1/2 ton and still had some life left in them, and 50k miles on my F250 before that.
Cheaper upfront does not necessarily equal cheaper in the long run.
Run what you want, i have zero issue with it, and i suspect most people don't either.
I prefer tires and brands that are known to put out quality product, not a small brand i've never heard of that may have weak side walls, known for separation issues, short tread life, etc. Little bit upfront to not worry about the unknown is worth it to me.