No chance. They are placing the ZR2 between the LTZ and HC in the lineup. My guess is the ZR2 will start around mid-$60K. I believe Andre from TFL said the only option available on it is the multiflex tailgate... which is nice. I'm glad GM is finally just selling a truck loaded, vs. having to jump through all these wild hoops to option it up to where it SHOULD BE for the pricing.
This is not a Raptor or a TRX, and GM knows that. They won't sell this thing over $70K MSRP, IMO. Because the HC with Super Cruise and a more refined interior will not be priced higher than the mid-$70Ks.
Keep in mind they have the GMC line-up to reveal still. That's where you'll start to see things inch closer to $90K, IMO. I'm eager to see what they'll do with the AT4 Sierra.
100%. GM, IMO, read the #s after the wild payoff on the TrailBoss bet and realized that larger % of buyers don't want supertrucks. They want trucks that have high capabilities, great tech, and reasonable pricing. I think they have read the market much better than Ford or RAM on this one.
...plus, as mentioned above, GM's sales framework doesn't need a supertruck to maximize margins with lower sales volumes, like Ford and RAM do. They have the GMC line-up for that.