Any good info on GM marketing??

[jbone]

I know the title sounds kind of boring, but Im tryiong to get my associates degree in business and for a marketing class I had to pick a product and write a paper and do an oral report on the marketing practices of that company in detail. My professor told me that a project on GM would take too much time and be too complicated so he told me to stick with one product from GM. I decided to do either chevy or GMC HD trucks but I havent found too much info on marketing. Anyone know of any good resources of info on this? Thanks for your help!!

[M J]

do the marketing on the new silverado, you see dozens of their commericals and chevy sponsors SO MANY events like football games and stuff and feature the silverado. and all their commericals with john melancamp songs and whatever - i saw one yesterday that i liked a lot (the one where it shows chevy pickups from around 1930 all the way to now). ive never actually seen an ad for the HD trucks though

 

so my recommendation, do the 2008 silverado

[jbone]

thats what my original plan was but I thought I would test the wters and see what I could find. Does anyone know why the new GMC's havent really been advertised? at least not on tv

[Truckman031]

There haven't been many commercials, but the Sierra is the main sponser of MNF.

[Tucson_02Silverado]

The commercial for the 100K drivetrain warranty on all GM's is interesting as well.

 

A bit of symbology as with all the GM cars rising above the mundane traffic kinda showing that GM's are of higher standards......

 

Or the Aveo ones have been fairly good....the Japanese guy driving looking in the rear view mirror at his baby in the child seat...stopping...opening the rear door to get his baby...summo wrestler (content)...holding onto "dad"....showing how big the Aveo is on the inside.

[Clavin78]

I like the idea of the commercials but I believe the music sucks (just my opinion)...they already have the *cowboys* and need to focus more on *yankees*

[jbone]

well considering most of their market is in the south I dont blame them for showing the "cowboys". Hell Texas is where they sell the most trucks. They even have a seperate commercial for Texas!!!

[Clavin78]

well considering most of their market is in the south I dont blame them for showing the "cowboys".  Hell Texas is where they sell the most trucks.  They even have a seperate commercial for Texas!!!

 

<{POST_SNAPBACK}>

 

 

 

But Ford stil WAY out sells them in Texas