Again....show me the bottom line, the price you as a customer pay before taxes and license!
No trades either......major games are played with trades.
It's a big advertising gimmick that suckers the unknowing into the dealership then gets them so excited they pay whatever the price is. Add back on fees, market adjustment, fluff packages like service plan agreements, rust proofing, or some miraculious miracle paint coating.
You will never get $20K off sticker bottom line deal on a $70K truck.......think about it!