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New Colorado info batch 1


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August 2003 - Pricing announcement (tentative timing -- subject to change)

- First dealer consensus (tentative timing -- subject to change)

 

Mid August - First Shipment of Details Book

 

August 15 - Full Throttle Launch Event Web Site Live

 

September 2003 - Consumer full-site live

- Texas State Fair

 

September 3 - Colorado IDL Broadcast

 

September 15 - Full Throttle Launch Event Begins

 

October 2003 - Start of Regular Production (SOP)

- Catalog mailing

 

October 1 - Press Embargo Lifted

October 29 - Colorado IDL

 

November 2003 - SEMA

 

December 2003 - Currently, no dates are scheduled for December. Please stay tuned.

 

January 2004 - 2004 Production Begins

- 4-cylinder Colorado Production Begins

 

January 2004 National advertising launch

 

 

Is the Colorado all-new, or is it a redesigned S-10? The 2004 Colorado is Chevy's latest entry in the midsize pickup market. An all-new size, Colorado will feature all-new engines, a new chassis unique to the vehicle line, the Chevy Truck appearance, fresh standard content and segment-leading optional features. Colorado will quickly become the new standard within the midsize pickup segment. Colorado is the result of a GM global alliance with Isuzu and GM of Brazil. It was designed and engineered in North America for the North American market.

 

Is the Colorado built on the TrailBlazer® chassis? The Colorado is a unique truck and does not share any TrailBlazer components or dimensions.

 

What are the engine offerings for the Colorado? The 2004 Colorado features all-new inline engines that are derivatives of the award-winning Vortec™ 4200 inline 6-cylinder. An inline 5-cylinder, with 220 horsepower and 225 lb.-ft. torque,* will be available at the start of production. Later in production an inline 4-cylinder, with 175 horsepower and 185 lb.-ft. torque,* will join the lineup. Please visit the I-4/I-5 section of www.gmpowertrain.com for complete details on these new engines. *Preliminary outputs. Subject to change.

 

Why does Colorado use inline engine technology? Colorado's all-new Vortec 3500 I-5 and 2800 I-4 engines leverage the same technology used in the highly successful Vortec 4200 inline 6-cylinder that powers the TrailBlazer. These new engines are, in large measure, scaled-down versions of the award-winning Vortec 4200 and will provide exceptional driveability features for midsize pickup owners.

What is the competitive set for the Colorado? The Toyota Tacoma, Dodge Dakota, Nissan Frontier and Ford Ranger are the main competitors of the all-new 2004 Colorado.

 

What is the model availability of Colorado? The Colorado is available in Crew Cab, Extended Cab and Regular Cab variations. Two-wheel drive and four-wheel drive are available in all cab styles. In addition, a Regular Cab 4x2 Chassis Cab will be available as a GM exclusive.

 

What is the expected trim level mix for the Colorado? At launch, LS (Uplevel) trim will account for 85% of production, while the remaining 15% will be Standard trim. These percentages are subject to change.

 

What is the expected drive mix for the Colorado? The drive mix will be 65% two-wheel drive and 35% four-wheel drive. These percentages are subject to change.

 

What is the expected cab mix for Colorado? The cab mix is 40% Crew Cab, 40% Extended Cab and 20% Regular Cab. These percentages are subject to change.

 

What suspension choices will be available? The Colorado will feature three suspension choices: the standard Z85 suspension (two- and four-wheel drive), a Z71 Off-Road suspension (two- and four-wheel drive) and a ZQ8 Sport (two-wheel drive only).

 

What is the strategy regarding Z71 on Colorado? From this point forward, Z71 will be used across the Chevy Truck lineup, including Colorado, as the sole Off-Road designator. The Z71 Off-Road suspension will be available on Colorado in both two- and four-wheel-drive configurations. The two-wheel-dive Z71 is a first for the Chevy Truck family, and represents a tremendous opportunity in terms of garnering new business. Although the ZR2 had extremely high equity for the S-10, the Z71 designation, currently utilized on all full-size Chevy Trucks, will present even greater opportunities for the Colorado.

 

When will production begin on the Colorado? Production of the Colorado is scheduled to begin in October 2003, in Shreveport, Louisiana, with full ramp-up of production in the first quarter of 2004.

 

Has the Colorado been publicly revealed? The public reveal for the Colorado occurred in January 2003, at the 2003 North American International Auto Show in Detroit.

 

What rear seat configurations are found on the Colorado Extended Cab and Colorado Crew Cab? The Colorado Extended Cab features two forward-facing seats that can accommodate rear passengers and most child safety seats. (Please see Owner's Manual for complete details.) The Crew Cab model boasts a three-passenger folding rear bench seat with three-point seatbelts in all seating positions.

 

Does the rear seat of the Colorado Crew Cab fold up or down? The seat backs of the split-back seat in the Colorado Crew Cab fold down to create a flat load surface.

 

How does the engine performance of the Colorado stack up against the competition? We feel both the I4 and I5 engines available on Colorado more than stack up to the competition. About 92% of all compact/midsize pickups are purchased with either a 4- or 6-cylinder engine. A key imperative in the development of the Colorado was providing customers with the most powerful, fuel-efficient lineup of engines possible. The all-new Vortec™ 2800 I4 and Vortec 3500 I5 engines are expected to be "best in class" in their respective categories. In fact, based on preliminary specifications, our I4 output is greater than most of our competitors' V6 engines and offers greater fuel economy and range as well. The I5 engine currently has best-in-class horsepower versus all competitors' V6 engines, including the supercharged offerings of Nissan and Toyota. In addition, fuel economy of the I5 is expected to rival the efficiency of some four cylinder offerings, and will be approximately three miles per gallon more efficient than the current 4.3L V6.* *Based on preliminary data. Subject to change.

 

Will the Vortec 4200 I6 found in TrailBlazer eventually be an option on the Colorado? To put it simply, no. The Vortec 4200 engine will not fit into the Colorado, which is built on a unique platform separate from the TrailBlazer.

 

How do the exterior dimensions of the Colorado compare to those of the current S-10? At its widest part, the Colorado's body exterior is slightly bigger than the current S-10. In regard to track width, the Colorado is a full three inches wider, giving the Colorado a much larger appearance and improved ride and handling. Using measuring principles developed by the University of Michigan Transportation Research Institute, the Colorado will accommodate 97.5% of the U.S. population. To put it in perspective, the current S-10 accommodates 90% and the Ford Ranger 85%. This was accomplished by moving the relationship of the center line of the driver and passenger to the door and center of the vehicle and minimizing the size of the interior components (especially door trim and the center console) to achieve the desired results. Simply stated, we didn't need to make the Colorado larger on the outside to improve occupant comfort or interior storage space. Increasing the exterior size of a vehicle results in a reduction in fuel economy, which is one of the most important consumer considerations in the midsize segment. For the Colorado, we provided interior spaciousness equal to the current best-in-segment with substantially better fuel economy.

 

Why doesn't the Colorado feature amber turn signals in the rear lights like the pre-2003 Silverado models? Amber rear turn lights are a European regulatory requirement. Since the Colorado will not be exported outside North America, there was no need to include them in the design. From a design appearance perspective, we decided not to include them based on overall customer research and feedback.

 

Why does Colorado feature rear drum brakes as opposed to four-wheel disc? The braking capability of a vehicle is not just a function of disc versus drum. On the Colorado, we increased the rotor diameter and surface area of the front brake rotors and the size of the front brake pads, rear drums and rear brake pads. When combined with standard ABS brakes, we are providing the best braking capability possible. Our target is to lay claim to best-in-class stopping distance in the segment.

 

Can you flat-tow the Colorado? The transfer case on the Colorado includes a neutral position, making it possible to dinghy, or flat-tow, four-wheel-drive models.

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