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GM increasing discounts on full size trucks while sale drop


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Reuters has an article on GM and how it upping the discounts on its full size trucks while sales slump.

 

Average per-vehicle discounts on GM's 2014 Chevrolet Silverado pickup jumped more than $500 to $4,218 in February, from $3,715 in January, according to Autodata, even as Silverado sales fell 12 percent from February 2013 and Chevrolet's share of the full-size truck segment dropped more than three percentage points to 22.5 percent.

 

The average truck incentives at GM were skewed by much higher discounts averaging up to $5,972 on the heavy-duty Silverado 2500HD and 3500HD models, which commercial buyers prefer, and lower discounts of $3,593 on the light-duty Silverado 1500, aimed at consumers, according to research firm Edmunds.com.

 

 

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