Sales and customers' preferance for options boost GMC

[Gorehamj]

John Goreham

Contributing Writer, GM-Trucks.com

5/12/2015

All of GM's trucks are doing very well this quarter in sales, continuing a trend that began last year. GMC, in particular, is doing well. General Motors says that not only are sales at a ten-year high, customers are choosing better-equipped models that add to the bottom line.

 

Duncan Aldred, U.S. vice president, GMC spelled it out in a press release today, saying, “As more consumers choose trucks, crossovers and SUVs, they discover GMC offers capacity and capability in a premium package with precision design, execution, attention to detail, advanced technologies and other upscale qualities they seek in a brand. Our robust average transaction prices, relatively low incentive spend as a percentage of average transaction prices and the popularity of our top-of-the-line Denali trim level continue to demonstrate GMC’s appeal to discerning buyers,”

 

Translated, this means that customers are opting in on the pricey goodies and that GMC's dealers are not having to discount to close those sales. As a result, profits are rising.