I prefer a more decreased pressure.
Problem is I lost at least maybe 1-2 mpg's but the slightly softer feel was a good tradeoff.
But the icing on the cake for me were the Bilstein 5100s.
Last spring when I had my new Bridgestone tires installed, the shop had them aired up to 42lbs upon delivery.
With the 5100s the truck still soaked up the major road imperfections, i.e. potholes , railroad tracks and no more skipping around in washboard sections.
Speed bumps became a thing of the past as well and No more bobblehead action just pulling out of my driveway.
To this day I like to stick with about 36-38 psi as it is about the best of both worlds. Better MPGs and a Better feel than 40-42 psi
Before the Bilsteins any pothole large or small dealt me a bone jarring seat of the pants feel with the Ranchos. More so in the rear of the truck.
Same 36-38psi