Chevrolet To Discontinue "chevy" Name

[RyanbabZ71]

GM Wants Chevrolet To Drop "Chevy" Nickname. The New York Times (6/10, A1 Chang) reports on its front page that "On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of 'consistency' for the brand," and suggested the company and its employees discontinue saying "Chevy," even as "the word is one of the world's best-known, longest-lived product nicknames." "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," said the memo, signed by Alan Batey, VP for Chevrolet sales and service, and Jim Campbell, the G.M. division's VP for marketing. This may prove difficult, as "of Wednesday night, the word Chevy appeared dozens of times on Chevrolet's Web site, chevrolet.com, including a banner on the home page that said, 'Over 1,000 people a day switch to Chevy," and "Chevy" resonates throughout popular culture, with the Times specifically referencing the chorus of "American Pie."

[compulynx]

BS! Some smart ass up in some Ivory Tower comes up with a stupid, cheesy idea, and guess what? It gets implemented....This is the new American CEO. College educated, but such a dumb ass when it comes to common sense.

 

C

[RyanbabZ71]

new American CEO

 

NEW? Been going on for sometime now.

[bigredmariner]

Total BS, good luck with it though.

[MS3DALE]

Ain't ever gonna' happen...EVER...People have been saying "Chevy" for decades now.

[Kblaze94]

Wow.

[lowrider]

Real Story:

 

http://www.autoweek.com/article/20100610/CARNEWS/100619999

 

Lou

[kawtoy_77]

Sounds like something blown out of proportion by the public, but it also sounds like corporates being ingorant.

[rodram]

.. it does seem strange... but if GM and Chevrolet are consistent at it, it will change ... over a generation of time

 

.. most of you on here won't change your use of the nickname Chevy.. and you don't need to... this marketing push is directed at the young and the new Chevrolet buyers

 

.. when I was a kid, a "Jimmy" referred to any GMC 4-wheel drive truck ... particularly a bush truck that you would use for hunting or fishing trips ... but not so anymore ... so the use of nicknames on your trucks can change over 20 years... or 50 years ...

[Nick The Great]

Waste of time and money!

[ColoradoSkiCountry]

What's next. GMC now has to be referred to as General Motors Corporation? Yes I know GMC is the actual name for GMC just saying they have more important things to worry about at GM then this.

[Doug_Scott]

Waste of time and money!

 

 

The waste of time is actually being done at this level. It is a simple corp policy that they want to implement, not a world wide ban on the word "chevy". Should have been done at the first sound of the word being used internally. It just amazes me that people outside the company even give this the time of day. And to start a petition is just simply a joke. My god, don't you people have better things to worry about?

[Diesail]

when www.chevy.com doesn't work anymore we can talk.

[bigredmariner]

Waste of time and money!

 

 

The waste of time is actually being done at this level. It is a simple corp policy that they want to implement, not a world wide ban on the word "chevy". Should have been done at the first sound of the word being used internally. It just amazes me that people outside the company even give this the time of day. And to start a petition is just simply a joke. My god, don't you people have better things to worry about?

 

 

Nope, this is my life. While I sit here in my underwear posting about this problem GM has presented us with. What will I do with all of my Chevy logo stuff? When is the sky gonna fall?

[Lances07Z71]

This was just on the World News and they said they are sorry and are not going to stop using Chevy.