Supplier Discount Code - do I even bother with haggling?

PhilB · November 7, 2013

One thing to keep in mind - the dealership does not have to honor the supplier pricing code. You are suppose to inform the dealer before you start negotiating. If the dealer thinks you have been wasting their time they may say no to the supplier pricing. Depends on if the dealer wants to sell the vehicle or if they like you. My advice, if you want to haggle or do the supplier pricing, go in with a number that you will be happy with. That number should be the difference between the new truck price and your trade. It's only a good deal if you think it is and are happy with it.

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nards444 · November 7, 2013

One thing to keep in mind - the dealership does not have to honor the supplier pricing code. You are suppose to inform the dealer before you start negotiating. If the dealer thinks you have been wasting their time they may say no to the supplier pricing. Depends on if the dealer wants to sell the vehicle or if they like you. My advice, if you want to haggle or do the supplier pricing, go in with a number that you will be happy with. That number should be the difference between the new truck price and your trade. It's only a good deal if you think it is and are happy with it.

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Yes and no. You start being the dealer and not honor supplier pricing good luck with your future. And like I said dealers love that because that discount comes straight back to them. And no I wouldnt go in there saying I have a code, you might pay more. Check the website see what the code can give you and then go see what the dealer can give you. In any negotiation never give somebody all of your cards at once.

And the problem with numbers today and I see this every time, guy comes in with a truck thats worth retail 15 and he wants 16, the new truck is 40 and he wants 30. Saw it when I bought my ford. If you have a number have a number RANGE and be educated. But dont be stupid either and fall for how much you want to pay per month, find out what the cost of the vehicle is.

Saw a guy order a lariat truck was 50 and some change, came in and wanted his discounts. I saw the poor salesmen sit there and take it for about 30mins I almost stepped in. The guy was told your truck is going to be 43 after rebates and everything. Well the buyer wanted another 7 grand off of that. What a moron like a 50 k truck is going to get 14-15k knocked off it. But pretty much I think the guys eyes were bigger than the wallet and he couldnt afford it.

PhilB · November 7, 2013

According to the FAQ on the GM Supplier website:

This program is available through all participating U.S. GM Dealers and is voluntary on the part of the dealers. Dealer participation is on a vehicle line basis. Please inform your dealer of your intention to use the GM Supplier Discount during your first contact with your dealer. If your dealer elects not to participate, you may visit another GM Dealer.

How do you think the dealer and salesman will feel if you negotiate for a while, and when the price isn't where you want it, you pull out the supplier code and say give it to me for this price? If a dealer has a popular vehicle and knows he can sell it for more supplier pricing, he can say no to your sudden change in negotiations. In fact, a dealer can say no to supplier pricing at the start of negotiations on particular vehicles if it's a popular vehicle. Some dealers may not care when you whip out your ace in the hole. Some may take offense that you didn't abide by the rules. Different strokes.....

To the OP, you have a lot of differing opinions. In the end it's your decision. And if you're not happy at one dealer, go to another and see if you can get a better deal.

2016 Sierra Owner · November 7, 2013

What I did was go in and start the "haggling" if you will. My sales men went back and forth a few times and we did not get anywhere. I asked him to give me the supplier pricing figure. He came back and told me the number and it was about $1800 lower than their haggled price. I was done with the haggling then and we started the real paperwork. As far as the dealer not honoring the supplier price. I'd thank them for their time and walk out. There are more dealers waiting for your business.

nards444 · November 8, 2013

According to the FAQ on the GM Supplier website:

This program is available through all participating U.S. GM Dealers and is voluntary on the part of the dealers. Dealer participation is on a vehicle line basis. Please inform your dealer of your intention to use the GM Supplier Discount during your first contact with your dealer. If your dealer elects not to participate, you may visit another GM Dealer.

How do you think the dealer and salesman will feel if you negotiate for a while, and when the price isn't where you want it, you pull out the supplier code and say give it to me for this price? If a dealer has a popular vehicle and knows he can sell it for more supplier pricing, he can say no to your sudden change in negotiations. In fact, a dealer can say no to supplier pricing at the start of negotiations on particular vehicles if it's a popular vehicle. Some dealers may not care when you whip out your ace in the hole. Some may take offense that you didn't abide by the rules. Different strokes.....

To the OP, you have a lot of differing opinions. In the end it's your decision. And if you're not happy at one dealer, go to another and see if you can get a better deal.

I see what your saying but if you go into a dealer with the honest abe mentality your the one that's going to be treated unfair when it comes time to pay the bill.

Do what you want when you go the dealer and whipping out your ace card may or may not benefit you, and if it doesn't oh well and if feelings were hurt Ill move on down the road. Dealers deserve to be paid for their product the problem is the majority will try to one up everybody that comes through the door, I don't blame them they have food to put on the table, but so do I and I would use every advantage possible specially when spending big time money on trucks.

badfnz · November 8, 2013

For someone that's always just gone in and haggled without using any special pricing, can someone explain the difference between invoice/supplier/employee pricing?

nards444 · November 15, 2013

For someone that's always just gone in and haggled without using any special pricing, can someone explain the difference between invoice/supplier/employee pricing?

Invoice is what the dealer pays. Employee pricing is just a little above invoice and supplier/friends pricing is about the discount of employee pricing. Invoice is not a discount its what the dealer pays GM for the vehicle minus hold back etc. So say a lot price of a silverado is 40k invoice might be 35, employee pricing would probably be 36ish and supplier would be 38. A lot of delers will go with invoice for loyal customers or if a car is sitting there for a while, because they want to move cars, say the car isnt selling it takes up their quota from selling another.

Typically with employee pricing and supplier pricing you can combine them with any incentive out there almost, minus GM credit card points.

CRTrucks · November 15, 2013

Invoice is what the dealer pays. Employee pricing is just a little above invoice and supplier/friends pricing is about the discount of employee pricing. Invoice is not a discount its what the dealer pays GM for the vehicle minus hold back etc. So say a lot price of a silverado is 40k invoice might be 35, employee pricing would probably be 36ish and supplier would be 38. A lot of delers will go with invoice for loyal customers or if a car is sitting there for a while, because they want to move cars, say the car isnt selling it takes up their quota from selling another.

Typically with employee pricing and supplier pricing you can combine them with any incentive out there almost, minus GM credit card points.

Employee pricing is actually invoice minus 4%. I am getting employee pricing on my truck. www.gmfamilyfirst.com

bladz1454 · November 15, 2013

USAA new car program got me from a little over $54k MSRP to $48k before I even walked into the dealer. Sadly (or happily?) I was able to go in, keep the USAA figure in my back pocket and talked them down to like $47,250 so I never ended up even using the military pricing. So yes, it is definitely possible to talk dealers below these employee, friend/family, military, ect. discounts.

mzodarg · November 16, 2013

My local dealer knows how I am, shoot me your best price up front (I've bought 4 cars from them since 2012). I paid 43K for a 2014 2lz Z71 crew cab with spray in bedliner, Chrome grill insert, 22" wheels,and LED bedlights all included. One of the owners is a personal friend, he used several vouchers, preferred pricing and Some Demo discount, it was his Demo Vehicle (had 3K) on it.

I have a friend that gets GM friends and family that was interest in the same truck configuration, he couldn't get close to what I paid.

Mike

nards444 · November 19, 2013

USAA new car program got me from a little over $54k MSRP to $48k before I even walked into the dealer. Sadly (or happily?) I was able to go in, keep the USAA figure in my back pocket and talked them down to like $47,250 so I never ended up even using the military pricing. So yes, it is definitely possible to talk dealers below these employee, friend/family, military, ect. discounts.

I know GM wouldnt want to hear but you can even talk them under employee pricing or talk them into goodies. GM and dealers like employee pricing. 1. It gets the vehicle sold and lines GM pockets. 2. The discount you are getting is is not a hit at the dealer, GM reimburses them so really the dealer is getting close to full price if not full price for the vehicle. Gone are the days of the GM discount where you could go in there and get a truck down to X price and say oh by the way I get GM pricing and they whacked a percentage off. With employee pricing they always give it to me, and then I ask OK what can you do, and they always act stupid at first, but I usually get something out it.

ktreece · November 19, 2013

On a Denali Black/Black 6.2/OffRoad Package/Sunroof/Driver Alert/Trailer Brake the supplier discount is - $51,156.56

On the same thing, minus off road package the invoice is 51,942.

Does that seem right? That's what two different dealers told me on pricing when inquiring.

Bufordgsp · November 19, 2013

I am looking into this right now as well and have found a large difference between to like trucks at different dealerships. One truck in particular that had the same color and options was almost 2 grand cheaper. I am still trying to figure it out. I am wondering if it is because the cheaper priced truck is at a much larger dealership or I am missing something on the sticker?

Henry

PhilB · November 19, 2013

I am looking into this right now as well and have found a large difference between to like trucks at different dealerships. One truck in particular that had the same color and options was almost 2 grand cheaper. I am still trying to figure it out. I am wondering if it is because the cheaper priced truck is at a much larger dealership or I am missing something on the sticker?

Henry

If you go with supplier pricing, the dealer has to show you the invoice with the different prices (msrp, invoice, supplier, and employee). Sometimes identically equipped trucks will have different prices due to when they were made because of price adjustments. Remember, GM had that $1500 price increase recently so many trucks on the lots don't reflect that price change.

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