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Cadillac decides to be as stupid as the competition.


SnakeEyeSS

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Posted

http://m.autoblog.com/2014/09/24/cadillac-ct6-new-naming-convention-official/?post=1&icid=autoblog_river_article

That right, your favorite luxury brand will now have EVEN MORE useless "names" that you have NO attachment to!

Wonder if the rest of GM will try to become normal blend into the crowd? That's what everyone wants in their luxury brand, a car that is just like the rest. Good they also want/are to jacking the prices way up to be "competitive"!

Well at least we know where they stand. When a luxury brand gets desperate they start copying everyone else. Way to show your cards GM!

Posted

The last car the wife bought was 2011 Geneses Sedan for the price and performance and warranty. We have had 3 Hyundai. They have gone insane with the price of the 15 so we are looking around. Its looks like caddy has been bitten by the same bug. All of the sudden im seeing Mercedes ads on TV looking hot and reasonable in price same with BMW, whats up with that? Its going to be a long test driving season.

Posted

yeah, its all the new head guy a cadillac. Not sure why they hired the guy from infiniti, he screwed with their naming scheme and now he's doin it to cadillac. I'm not a fan of this guy.

Posted

How much does this guy get paid? If moving a headquarters and screwing up car names are accomplishments, sign me up for a job. I'll blow your mind.

 

IMO they need to go back to real names. More memorable.

  • 1 month later...
Posted

Still do not understand the move to NYC. Lincoln moved to CA & came back to MI a couple years later.

 

That aside, Mercedes is following suit with changing names too.

 

http://www.autonews.com/article/20141111/VIDEO/311119949/first-shift-mercedes-renaming-lineup

 

NYC is "hip" or some BS. I see it as meaningless, it's just marketing and other office tower drones. Engineering and likely styling is still done in Michigan and that is what is actually important.

  • 2 weeks later...
Posted

& the brilliance continues...

 

Cadillac's new boss believes General Motors' premium brand could eventually sell ultra-luxury cars that retail for a quarter-million dollars by 2029.

"It is too early today for a $250,000 Cadillac," Johann de Nysschen said in an interview on Wednesday at the Los Angeles Auto Show. "Fifteen years from now, it won't be."

Cadillac's current flagship car, the XTS sedan, tops out at around $70,000 which is tens of thousands of dollars less than the range-topping models of such German competitors as BMW and Daimler AG's Mercedes-Benz.

 

http://www.autonews.com/article/20141119/OEM04/141119774/cadillac-chief-envisions-250000-flagship-car-in-2029

Posted
...

"It is too early today for a $250,000 Cadillac," ..."Fifteen years from now, it won't be."

....

 

Of course not.

Given that the inflation rate will cover half of it already.

 

lol

so long

j-ten-ner

  • 3 months later...
Posted

They are catering to the young suits who don't think it's cool to drive around in a Fleetwood Brougham D' elegance.

Sent from Windows Phone.

Posted

& the brilliance continues...

 

Cadillac's new boss believes General Motors' premium brand could eventually sell ultra-luxury cars that retail for a quarter-million dollars by 2029.

"It is too early today for a $250,000 Cadillac," Johann de Nysschen said in an interview on Wednesday at the Los Angeles Auto Show. "Fifteen years from now, it won't be."

Cadillac's current flagship car, the XTS sedan, tops out at around $70,000 which is tens of thousands of dollars less than the range-topping models of such German competitors as BMW and Daimler AG's Mercedes-Benz.

 

http://www.autonews.com/article/20141119/OEM04/141119774/cadillac-chief-envisions-250000-flagship-car-in-2029

 

and then watch as Cadillac's sales go into an Irreversible Tailspin because People can't afford Cadillacs because they trying to be that Overpriced, ARROGANT Manufacturer known as Mercedes-Benz.

Posted

That dumbass is tryin' to fix somethin' that ain't broke. Damned city boy.

Posted

Everyone actsvlike the guy is some genius because he is from Infiniti. 15 years ago, Infiniti was taking on the luxrybgiants so fast they didnt know what hit them. It was a BIG deal when the G35 started winning comparison tests. Before Nysschen left, it started going downhill. Nobody knew what a Q50 was, and there were reports from Infiniti showrooms The average customer didn't know what was going on since the Q cars used to be the big ones and the G37 was still being sold along side the Q50, mainly because the new Q50 wasnt winning critics and the G37 was still drawing people in. How often do you even see a Q50?

 

The big advantage he DOES seem to have is he finally convinced GM to start dumping big bucks in Caddy

Posted

No one is attached to names anyhow. I could care less what they call the model. Comparing his actions here to what he did at Infiniti is irrelevant- they make shitty cars, Caddy is going up.

 

 

And Patrick, how is Benz arrogant beyond mismanagement when they had their turn at Chrysler?

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