Why Denali is so overpriced?

INGMWETRUST · August 19, 2020

Still shopping around for an SLT/5.3/4x4/Crew Cab/5.5FT Bed. The limited supply and high demand for SLT's isn't helping too much.

Everywhere i look online, it seems there is a ton of Denali vehicles to choose from.

I'm assuming nobody wants to buy one due to their $70,000 sticker.

Why are the Denali's $8k+ over a fully loaded SLT?

Doesn't that seem like overkill for the same truck with a little extra leather?

econometrics · August 19, 2020

38 minutes ago, bigRand said:

Still shopping around for an SLT/5.3/4x4/Crew Cab/5.5FT Bed. The limited supply and high demand for SLT's isn't helping too much.

Everywhere i look online, it seems there is a ton of Denali vehicles to choose from.

I'm assuming nobody wants to buy one due to their $70,000 sticker.

Why are the Denali's $8k+ over a fully loaded SLT?

Doesn't that seem like overkill for the same truck with a little extra leather?

You can find many Denalis for sale online under $60K with the rebates out there right now.

The biggest reason the Denalis cost so much more than the SLTs is because of the tech packages you can slap on them. You also get Magnaride with the Denali, which is a big selling point for most of the high-end / luxury truck buyers.

204Denali · August 19, 2020

51 minutes ago, econometrics said:

You can find many Denalis for sale online under $60K with the rebates out there right now.

The biggest reason the Denalis cost so much more than the SLTs is because of the tech packages you can slap on them. You also get Magnaride with the Denali, which is a big selling point for most of the high-end / luxury truck buyers.

Exactly the reasons why I purchased the Denali

aseibel · August 19, 2020

1 hour ago, bigRand said:

Doesn't that seem like overkill for the same truck with a little extra leather?

Don't forget the chrome.

I agree with you, jack up the price for some extra leather and shiny chrome. The Denali doesn't perform any differently or better than my LT.

But I think I know why:

Edited August 19, 2020 by aseibel

MaverickZ71 · August 19, 2020

You know the word "Denali" means the "High One", right? No, seriously.

GM openly admits their current marketing strategy is "If it's really worth $50K, we'll put a $70K sticker on it and hope to sell it for at least $60K. And it seems to be mostly working for them--must be a whole lotta people robbing banks out there.

Edited August 19, 2020 by MaverickZ71

Matt Biggs · August 19, 2020

3 hours ago, bigRand said:

Still shopping around for an SLT/5.3/4x4/Crew Cab/5.5FT Bed. The limited supply and high demand for SLT's isn't helping too much.

Everywhere i look online, it seems there is a ton of Denali vehicles to choose from.

I'm assuming nobody wants to buy one due to their $70,000 sticker.

Why are the Denali's $8k+ over a fully loaded SLT?

Doesn't that seem like overkill for the same truck with a little extra leather?

If you're willing to travel from CA to ID, there are several SLTs here like you describe. I bought mine 2 weeks ago, same config, about 12K off MSRP.

CamGTP · August 19, 2020

It's because people continue to pay that crazy high amount for them. Doesn't matter if you have the money or not, people will go into debt just to have the most expensive truck on the market.

OnTheReel · August 19, 2020

I mostly like the Denali, but in no way does it live up to it’s image as of now. If you can wait a year, wait. Otherwise do your best to avoid sitting in a 2021 Yukon SLE that’s 20k cheaper and nicer in just about every way. Talk about a kick in the balls.

superhighsierra · August 19, 2020

It's the same reason the SLT costs more than an SLE. Styling and bells and whistles.

I found a loaded SLT with 1,500 miles on it for 42,500 OTD so I drive a SLT. But I can also call a spade a spade and agree that the Denali is the better looking truck. When I bought my truck you could find a Denali for under 60k but I couldn't justify 17.5k for Amp research steps, HUD, slightly better gauge cluster and a slightly nicer grill so I didn't. In all actuality if the Denali was only 8k more, I would be driving a Denali.

The better question is how does an AT4 cost more than a SLT? And how does Chevy even sell half tons this generation? A loaded SLT is the second nicest truck on the road right now, but there is no doubt that the Denali is slightly nicer. And 8k is what $75 a month difference on a car payment? Not that big a difference in the grand scheme of things.

Edited August 19, 2020 by superhighsierra

Dunn · August 20, 2020

huge profit margins on high end trims.....if you really look at it and break it down its pretty easy to see where they make bank on these.....it isnt proportionate but hey if you got the cash and dont care ****** it.....cant take it with you and be hard to add it later....

gregus73 · August 20, 2020

My Denali had a MSRP of 65k but got it for 57k.

That was in my price range and love the truck. Next up would have been the AT4.

Only truck that my wife feels compared to her Lexus SUV in luxury features.

econometrics · August 20, 2020

3 hours ago, OnTheReel said:

I mostly like the Denali, but in no way does it live up to it’s image as of now. If you can wait a year, wait. Otherwise do your best to avoid sitting in a 2021 Yukon SLE that’s 20k cheaper and nicer in just about every way. Talk about a kick in the balls.

This is excellent advice. And true. Wait for a Denali interior refresh. The 2021 Yukon Denali interior is legit.

mdreynolds · August 20, 2020

10 hours ago, bigRand said:

Still shopping around for an SLT/5.3/4x4/Crew Cab/5.5FT Bed. The limited supply and high demand for SLT's isn't helping too much.

Everywhere i look online, it seems there is a ton of Denali vehicles to choose from.

I'm assuming nobody wants to buy one due to their $70,000 sticker.

Why are the Denali's $8k+ over a fully loaded SLT?

Doesn't that seem like overkill for the same truck with a little extra leather?

In Tulsa you can pick up a new AT4 with premium package for 49K, has 95% of what Denali has but with a 2" lift.

204Denali · August 20, 2020

comparing what one would pay for a vehicle is like comparing apples to oranges, opinions will always vary. Everyone I talk to about my trucks asks me why I bought it over a dodge when they have better interiors? Yes Dodge has a better interior than GMC, but in comparison to what my German vehicle interiors offer, its not even comparable. Hands down better than anything found in North America. It is all subjective. Would I pay full MRSP? **** no! but give me a deal (in my opinion) and I will take it. Mag ride makes a world of difference to me along with a few other features, but like I said that's just my opinion.

swathdiver · August 20, 2020

13 hours ago, bigRand said:

Still shopping around for an SLT/5.3/4x4/Crew Cab/5.5FT Bed. The limited supply and high demand for SLT's isn't helping too much.

Everywhere i look online, it seems there is a ton of Denali vehicles to choose from.

I'm assuming nobody wants to buy one due to their $70,000 sticker.

Why are the Denali's $8k+ over a fully loaded SLT?

Doesn't that seem like overkill for the same truck with a little extra leather?

It's a lot more than that. Most folks who buy them don't consider Denalis over priced either. When was the last time you read one of the vehicle brochures?