Like Buick, Cadillac Now A Brand Aiming Outside the U.S.A.

[Gorehamj]

John Goreham
Contributing Writer, GM-Trucks.com
11-02-2016

A couple weeks back, GM released information that inspired us to report on how Buick is no longer a brand targeted mainly at the U.S. market. Could Cadillac also be headed in that direction? Let's face facts; Cadillac is building amazing automobiles that are not selling well compared to its peers in the U.S. Perhaps they were not intended to?

 

Globally, Cadillac was up 20% over the most recent period, but down about 10% in the U.S. We rarely see this level of detail, but GM put together a summary of just where Cadillacs are selling. The U.S. market is still the number one market, but it looks like China will pass the U.S., possibly by the end of this year.

 

The top chart shows what sells globally. The simple answer is the XT5 crossover is Cadillac's biggest vehicle by far. The bottom chart shows where Cadillac's October sales came from.

 

 

We found it interesting that the image that GM chose to use to accompany the press release from which our data came is an ATS. Doesn't Cadillac get it? Cars have jumped the shark. Read the chart!

[O_J_Simpson]

Buick is dead to the USA. The Asians seem to like it and that is the only thing keeping Buick alive.

 

The problem with Cadillac in the USA is it is not the luxury car line it once was. Caddy just takes a Chevy and puts lipstick on it while doubling the price. At the same time GM is withholding modern options from other lines to make Caddy look advanced. Only problem is the competition won't play along and keeps offering options in ecnoboxes that GM would like to be a Caddy only feature.