GM's April Sales Report - Silver Lining For Truck Buyers?

[Gorehamj]

John Goreham
Contributing Writer, GM-Trucks.com
5-2-2017

The GM staffer that found a way to put a happy face on the GM sales report should be given a huge raise. The report was titled, "GM Crossover Sales Surge Driving Retail Share Higher." Let's dissect the title a bit and then we will put our own positive spin on a second month of GM sales declines.

 

First up, what crossover sales increases? The new Equinox crossover sold at the same volume as last year's April sales of the old model and it is behind the sales leaders (Rogue and CR-V) by about 50%. The GMC terrain was up by about 1,000 units, and that is good news. However, the Chevy Traverse was down by about 3,000 units over last April. The Encore from Buick and the Trax are both up by a good amount. However, the Cadillac XT5 isn't making progress. It still lags its SRX predecessor's sales. Looks like a mixed bag of sales results both good and bad for GM crossover sales to us. The best news for GM overall is the Chinese-built and imported Envision crossover. With sales now at about 4,300 units per month, it is a success that should just keep on growing for GM - unless the UAW spikes it somehow.

 

Truck sales are headed down significantly at GM. Every GM truck model was down by double-digit percentages. Silverado is down 20%. Canyon is down 22%. Every large SUV was down for the month compared to last April. Although this is not necessarily a situation that GM could have prevented, the fact remains that when truck and SUV sales go up GM is fat and happy. When they go down, not so much.

 

Perhaps as truck buyers, there is good news for our members? Slow sales usually mean price cuts and incentives. Just like it's easier to get tickets to a sports team that is losing, finding a sweet deal on a GM truck may be more likely when they are not flying off of lots? We're doing our best to find the good in this news. Feel free to do better in the comments below.

[mookdoc6]

Everybody has to spin something? GM's overall performance and financial results does not need to be spun in any direction other than it's considerably better than FERD'S!

[O_J_Simpson]

Right now when you compare trucks the GM is way behind in modern features, This should be fixed next Spring with the new GM truck hit the lots. GM just has to pray gas prices stay low or it will get 2008 ugly again.

[j-ten-ner]

 

gm sales report image april 17.jpg

John Goreham

Contributing Writer, GM-Trucks.com

5-2-2017

...

Truck sales are headed down significantly at GM. Every GM truck model was down by double-digit percentages. Silverado is down 20%. Canyon is down 22%. Every large SUV was down for the month compared to last April. Although this is not necessarily a situation that GM could have prevented, the fact remains that when truck and SUV sales go up GM is fat and happy. When they go down, not so much.

 

Perhaps as truck buyers, there is good news for our members? Slow sales usually mean price cuts and incentives. Just like it's easier to get tickets to a sports team that is losing, finding a sweet deal on a GM truck may be more likely when they are not flying off of lots? We're doing our best to find the good in this news. Feel free to do better in the comments below.

 

 

No surprise here.

Just look at the price tags.

Way off and it's getting old.

And all the price cuts and incentives are just a cheap way, to trick the buyer into believing, that he's made a "deal".

 

so long

j-ten-ner