Chevy Colorado ZR2 Earns Cars.com's Pickup of 2018 Award - Their Quote Will Make You Laugh

[Gorehamj]

John Goreham

Contributing Writer, GM-Trucks.com

1-17-2018

 

The Chevrolet Colorado ZR2 has earned Cars.com's Pickup Truck of 2018 Award. The Colorado was joined by the Silverado 3500 HD as a nominee. Mark Williams of Cars.com in his write up of the ZR2’s win said the ZR2 is, “…the most distinctive vehicle that's come along in years.” Williams went on to say that besides its off-road capabilities, Cars.com testers were also impressed with, “…how well it does standard pickup truck work, like hauling 1,200 pounds or more of payload in the bed or towing a 5,000-pound trailer off the bumper." That must be one heck of a bumper! We typically tow using the trailer hitch, but that's just us being silly.  

 

Paul Edwards, U.S. Vice President, Chevrolet Marketing, commented on the win by the ZR2, saying “…ZR2 builds on the boldness of the Colorado program. Our midsize truck line has defied naysayers by selling more than 300,000 trucks in three years, and ZR2 adds forward-looking technology and innovation to the recipe to reach an entirely new group of off-road enthusiast customers.” By “Naysayers”, Edwards is referring to the knuckleheads at RAM and Ford who have sat out the midsize truck explosion for the past half-decade, missing out on literally millions of vehicle sales as a result of that poor planning.

Image Note: Mark Williams (left) presents the Cars.com award to Chevy's Global Communications Executive Director, Joe Jacuzzi.

[Nargg]

I still don't get how Honda got TOTY from that other publication.  It's a Sport Utility Truck, which should be it's own sector.  Not a real truck in my opinion.  The ZR2 is a real truck.

[f8l vnm]

The same thing can be said of GM for staying off of a super hot small large cargo van market. The transit and transit connect dominate this segment. Trade off I guess for ford and gm. 

[Rob Okray]

I guess everyone makes their own calculations based on what the vision is for the company and where they want to go with it. The days of giving the customer what they want seem to have gone away. Now, they decide what you need and use marketing to make you

 want it.