Cabela's and Ram Trucks Team Up

[Gorehamj]

John Goreham
Contributing Writer, GM-Trucks.com
2/15/2016

Ram Trucks and Cabela's have team up in a new partnership that has made Ram Trucks the official truck of Cabela’s. The two companies will work together on special events, give-aways and other types of co-marketing projects. Commenting on the new pairing, Bob Hegbloom, Head of Ram Trucks – FCA North America, said, “More than 80 percent of Ram owners list hunting, fishing or camping among their most cherished hobbies. Ram truck owners tell us they’re passionate about hunting and the outdoors, and our Ram team is no less enthusiastic. As the official truck of Cabela’s, Ram is able to reinforce its support of this industry, and this partnership provides the opportunity to be involved with the outdoor enthusiasts that make up Cabela’s customer base.” Look for information on the new partnership at Cabela's stores or website in the coming days.

Toyota and its Tundra have a similar arrangement with Bass Pro Shops.

[BlackZ71Silverado]

I wonder what went wrong with Ford that Cabela's would switch brands and go with Dodge. The store in Hamburg PA always had Ford trucks, mostly F150's on display inside the store in the vehicle accessory department.

I guess from here on out they will have the Dodge Ram on display. It makes sense from a marketing standpoint since Dodge is the only manufacturer that has an official "Outdoorsman" pickup.

[Colossus]

Because Fords look "cute" and lack the "Get it done and have fun" attitude that Dodge has. I'm proud of Cabela's.