Chevy registers new trademark - What does it mean?

[Zane]

Zane Merva

Executive Editor, GM-Trucks.com

4/6/2018

 

On April 2nd, just a few days ago, Chevrolet applied for a new trademark. "ZR2 BISON"

 

What does it mean? Is there a "BISON" edition ZR2 in the works? Does someone at Chevy just really like the name? Does it mean something entirely else? We don't know. Most of the time Corporations use trademarks that they register but sometimes they don't. Just because GM registered this logo doesn't mean a BISON Edition ZR2 is a sure bet. 

 

Then again, maybe it does?

 

Read the Trademark Application Here at USPTO.gov

 

SHOUT OUT to "Todd Wilson" on our Chevrolet Colorado ZR2 Facebook page for bringing this to our attention. 

[Robopie]

Known since 2016....

 

[Zane]

Just now, Robopie said:

Known since 2016....

 

So they are covering their ass just in case? Or rounding out the trademark protection in prep for a new model?

[Gorehamj]

Midsized body on frame SUV?  That would be cool.  

[Zane]

Just in case anyone was wondering, the Chevrolet Bison was a heavy-duty class 8 truck from 1977 until 1981. Not sure that adds to this conversation or not. 

[Colossus]

I loved the old 5-Star General trucks..

 

[MixerDriver]

9 hours ago, Colossus said:

I loved the old 5-Star General trucks..

 

I love all the old iron of yesteryear. Back when trucks were trucks and the guys and gals who drove them were the knights of the road. Nowadays, we're seen as worthless burdens that just get in the way.

 

15 hours ago, Zane said:

Just in case anyone was wondering, the Chevrolet Bison was a heavy-duty class 8 truck from 1977 until 1981. Not sure that adds to this conversation or not. 

Maybe they'll reintroduce the Bison to fill their missing place of a Class 7/Class 8 truck, and make it some killer offroader too lol. I'm thinking probably not

[WranglerMike]

And  GMC had the General

[hambone14]

Competition for the new Ford Bronco??

[frenchsquared]

At this stage it means there is a talk of using that name. It is not uncommon for them to trade mark it and not use it for 30 years. Trademarks are easy and they protect someone else from using the word. 

[Colossus]

On 4/9/2018 at 6:41 PM, hambone14 said:

Competition for the new Ford Bronco??

That's what the Blazer is for. 

[Boardmember]

A horse or a Buffalo a blazer ain’t.    How many other things have we witnessed GM following Ford on?  

[michigan2500hd]

Saw this a couple weeks ago. They're calling this ZR2 package the Bison. Guess it doesn't come with the snorkel unless ordered as a option.

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