Toyota Makes Its First Cool Advertisement Video

[Gorehamj]

John Goreham
Contributing Writer, GM-Trucks.com
10/6/2015

Our most recent story highlighted Chevy's use of the rodeo cowboy (and girl) image to represent the new 2016 Silverado. The upside to the advert is that the real-life athletes in its advertisement most likely do drive trucks, and the chances are they drive Chevy trucks. Over at Toyota doing that would not work as well. Toyota's trucks are trying hard to be American, but using the cowboy theme would fall flat. That's we thought this video by Toyota was pretty cool. Toyota knows its demographics and this video seem to be spot-on.

https://www.youtube.com/watch?v=5c4Ewz1Vqd0

What do you think? Will the Taco advert play well with its target audience?

[MikeNH]

Toyota isn't immune from bad choices. The top Tundra trim- 1794 is for the year the ranch that used to be on that land was founded. So they named the trim after a ranch they leveled to build their factory. Haha

[20L8TSierra24]

I give it to them, it's a good commercial. But.... I think they went in the wrong direction with the redesign though.

 

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